Reinforced PVC Membranes, Net Zero Efficiency, Innovations in Pool Tools

Parker Conley • December 13, 2025

This week's insights highlight the intersection of technology and tradition, showcasing how the pool industry is leveraging innovation to improve efficiency while expanding its service offerings.

Reinforced PVC: A Game-Changer for Cold Climates

In a recent episode of the Rule Your Pool podcast, Tony Jordan and Jeremy Heersink delve into the world of reinforced PVC membranes, a solution particularly suited for colder climates. This new offering from Watershape University is designed to equip pool service professionals with the skills needed to install these durable membranes. "Reinforced PVC is not only cost-effective but also extends pool life in harsh conditions," explains Jordan. For pool companies operating in temperate zones, this could mean significant savings on maintenance and repair costs. The workshop promises to be a valuable investment for those looking to diversify their skill set and enhance service offerings. Given the growing demand for resilient pool solutions, this is a worthwhile listen for any professional aiming to stay ahead of the curve.

Net Zero: More Than Just a Cost

The Liquid Assets podcast features Alexis de Kerchove from Xylem, who reframes the pursuit of Net Zero not as a financial burden but as a pathway to efficiency and savings. "By adopting AI and smart water technologies, utilities can reduce emissions and optimize operations," de Kerchove emphasizes. This approach not only aligns with environmental sustainability but also enhances the bottom line. For pool service providers, the adoption of digital tools could lead to smarter, more efficient operations, reducing waste and improving service quality. This episode is a must-listen for business owners looking to integrate sustainability with operational efficiency.

Primate Pool Tools: Innovation in Your Hands

On Between Two Stops, Joe DiAnna Sr. and Jr. discuss their Gen 2 carbon fiber poles, which are revolutionizing the pool service industry. These poles, known for their lightweight and durable design, promise to ease the daily grind of pool maintenance. "Quality and customer satisfaction are our top priorities," says Joe DiAnna Sr., highlighting the company's commitment to excellence. For service providers, this product offers tangible benefits, and the special offer using code PRIMATEPOOLPROS for $15 off makes it even more appealing. While not groundbreaking, it's a solid choice for those in the market for durable tools.

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Easton Select Group's Strategic Expansion

Easton Select Group's acquisition of Harrison Pool & Spa marks a significant expansion into the MetroWest Boston area. This move solidifies its position as a leader in the national pool service industry. For local pool businesses, this acquisition could mean increased competition, but also potential for collaboration with a well-established entity. If you're in the region, keeping an eye on Easton's strategies could provide insights into how to navigate and succeed in an increasingly consolidated market.

The Pool & Spa Show: Your 2026 Jumpstart

The 45th Annual Pool & Spa Show in Atlantic City offers a prime opportunity to gain insights and network with thousands of industry professionals. Set for January 26–29, 2026, this event is ideal for those looking to learn about the latest trends and innovations. While the show promises a wealth of knowledge, its value ultimately depends on your business focus. If you're seeking to broaden your industry connections or catch up on new technologies, it's certainly worth attending.

Aquadei Technologies' New Alliance

Aquadei Technologies and the Master Pool Guild have announced a strategic partnership aimed at enhancing water innovation in the pool industry. This alliance could introduce cutting-edge solutions for water quality management, offering members of the Guild access to advanced technologies. While the announcement is promising, unless you're directly involved with the Guild or Aquadei, the immediate impact may be limited. However, keeping tabs on their developments could offer future benefits.

Florida Building Code Victory for FSPA

The Florida Swimming Pool Association's victory in retaining single wire swimming pool bonding in the 2026 Florida Building Code is a crucial win for industry compliance and safety standards. This decision impacts all professionals working in Florida, ensuring continued adherence to established safety practices. If you're operating in the state, this is an essential regulatory update to note, though the broader national impact remains to be seen.

AIRE Ancient Baths: A Design Inspiration

AIRE Ancient Baths Toronto demonstrates how blending heritage details with modern spa design can create a unique atmosphere. This concept could inspire pool service professionals looking to elevate their projects by integrating historical elements into contemporary designs. While interesting, the practical application of these ideas might be limited unless you're involved in high-end spa design.

WhiteWater's Lateral Drifting Innovation

WhiteWater's Wall Runner, the first water slide featuring lateral drifting, has won the IAAPA Brass Ring Award for Best New Product. This innovation highlights the trend toward unique water attractions, offering new opportunities for pool service professionals to enhance their offerings. While the accolade is notable, unless you're involved in water park design or management, this might not be immediately relevant.

Landmark Aquatic's New Expertise

Landmark Aquatic's hiring of Reed Gonzalez, a veteran aquatic engineer, is set to boost their design capabilities. For those in commercial aquatics, this development signals an enhanced focus on high-quality project management. Watching how Landmark leverages Gonzalez's expertise could provide insights into effective team building and innovation in pool design.

RicoRock's Temple Stone Firepit: A Hot Addition

RicoRock's new Temple Stone firepit offers a stylish and durable enhancement for outdoor living spaces. For pool service professionals, this product presents an opportunity to expand outdoor offerings. While it's a nice addition to any catalog, its impact will largely depend on your clientele's interest in outdoor features.

Poolsafe's Removable Mesh Fences

Poolsafe LLC's launch of removable mesh safety fences is a practical addition for any pool owner prioritizing safety. This product provides pool service professionals with an effective tool for promoting safety and compliance. While not groundbreaking, it is a valuable option for those emphasizing safety in their service offerings.