Back to Home

Tenex Capital Buys Blue Haven, Pool Industry Faces Profitability Challenges, Enhancing Education with Watershape U

Parker Conley Parker Conley • December 5, 2025
Pool Brief - dec-5-2025

This week in the pool service industry, we delve into significant movements in acquisitions, financial challenges, and educational advancements that promise to reshape the sector.

Tenex Capital Management's Acquisition of Blue Haven National Management

Tenex Capital Management has acquired Blue Haven National Management, a notable franchise player in the pool construction arena. This acquisition signifies Tenex's strategic emphasis on expanding its footprint in the pool industry. According to Tenex, this move is expected to "enhance resources and opportunities" for professionals linked with Blue Haven's franchises. The acquisition could lead to increased investment in technology and infrastructure, potentially benefiting pool service businesses through improved service delivery and customer satisfaction. Industry players should watch how this consolidation affects competition and service standards across the board.

Read more at Pool Magazine

Profitability Pressures Revealed in PHTA's Q3 2025 Survey

The Pool & Hot Tub Alliance's (PHTA) Q3 2025 survey reveals that while the industry remains resilient, profitability has been elusive for many service professionals. The survey highlights ongoing economic pressures, with respondents pointing to rising costs and price sensitivity among consumers as key challenges. For pool service companies, this data underscores the need to innovate and streamline operations to maintain margins. Business owners should consider strategic pricing, customer retention programs, and perhaps diversifying service offerings to mitigate these pressures. This survey is essential reading for decision-makers looking to adapt their strategies in a challenging economic climate.

Read more at PoolPro Magazine

Watershape U and The Grit Game's Educational Partnership

The partnership between The Grit Game and Watershape University aims to elevate educational standards across the pool industry. By pooling their expertise, these organizations intend to broaden access to quality training, which could significantly impact service quality and professional development. This collaboration comes at a time when the industry is increasingly recognizing the value of skilled labor in maintaining service excellence. Pool service professionals and business owners should view this as an opportunity for upskilling and ensuring their teams remain competitive. This initiative is an exciting development for those committed to professional growth and operational excellence.

Read more at Pool Magazine

PoolDial

Streamline Your Pool Service Business

PoolDial is AI-powered software that handles scheduling, routing, invoicing, and customer communication. Spend less time on paperwork, more time servicing pools.

Learn More

Marquis and Make-A-Wish: A 25-Year Legacy

Celebrating a quarter-century partnership with Make-A-Wish, Marquis Spas exemplifies corporate social responsibility in the pool industry. This collaboration not only shows Marquis's commitment to community welfare but also enhances brand loyalty among consumers who value corporate altruism. While this is a laudable milestone, unless you're specifically interested in philanthropic endeavors, this article doesn't provide much business insight beyond reinforcing the importance of community engagement. For those in marketing roles, however, it offers a case study in leveraging partnerships for brand building.

Read more at Pool Magazine

Latham's Innovations at The Pool & Spa Show

Latham is set to unveil its latest pool innovations at The Pool & Spa Show in Atlantic City. This event is a vital touchpoint for professionals eager to stay abreast of technological and design advancements in the pool industry. From new materials to cutting-edge designs, such showcases provide invaluable insights into future trends and customer preferences. Pool service businesses seeking to differentiate themselves should consider attending to explore these innovations. While not groundbreaking, the event is a worthwhile opportunity for those committed to staying competitive and enhancing their service portfolios.

Read more at PoolPro Magazine

The Pentair Foundation's Water Safety Initiatives

Pentair Foundation's 2025 Water Grants program, which allocated $1.25 million to enhance water safety and access, is an initiative that pool professionals should note. These grants underscore the critical role of safety in the pool industry, offering potential partnership opportunities for businesses focused on community well-being. While commendable, this article is largely PR-focused unless your business is directly involved in safety initiatives or community outreach.

Read more at PoolPro Magazine

Confer Plastics' Warehouse Expansion

Confer Plastics' new 30,000-square-foot warehouse in Wheatfield, N.Y., promises to boost manufacturing capabilities and improve product availability. This expansion is particularly relevant for supply chain managers and procurement specialists in the pool industry. While not a headline-grabber, the expansion could lead to more consistent product availability and shorter delivery times, indirectly benefiting end-users. However, unless you're closely tied to supply logistics, the details might not warrant a deep dive.

Read more at Pool Magazine

Step Into Swim's GivingTuesday Initiative

Step Into Swim's participation in GivingTuesday aims to support 2026 grant programs for swim education. This initiative is an excellent opportunity for businesses to engage in community-building and enhance their public image. While this doesn't offer direct business insights, it highlights the importance of corporate social responsibility and can inspire similar initiatives within your organization. For those in community relations or CSR roles, this article provides a strategic look at how philanthropy can be aligned with business objectives.

Read more at Pool Magazine

By critically assessing the week's developments, professionals can discern where to focus their attention and resources, ensuring they're well-prepared for the industry's evolving demands.