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Pentair's Dealer Support Strategy, CSLB Penalty Hikes, Navigating Spas' Hidden Dangers

Parker Conley Parker Conley • January 1, 2026
Pool Brief - jan-1-2026

Pentair's Commitment to Dealer Support: A Strategic Shift

Pentair Pool's renewed focus on dealer support underscores a strategic pivot towards enhancing operational efficiency and expertise among its partners. By restructuring its sales organization, Pentair aims to boost accountability and strengthen relationships across its network. "Our goal is to empower dealers with the tools they need for success," said a company spokesperson. This initiative reflects a broader industry trend of manufacturers investing in dealer support to drive mutual growth and adaptation in an increasingly competitive market. Pool service businesses should take note of such strategies as they navigate relationships with suppliers and distributors.

Read more at PoolPro Magazine

California's CSLB Violations: Financial Implications for Unlicensed Work

With the passage of Senate Bill 779, California has ramped up penalties for unlicensed contractors, raising fines by as much as 650%. This legislative move, widely supported across party lines, serves as a stark warning to pool service professionals operating without proper licensure. While the bill doesn't introduce new regulations, the financial repercussions are significant. Licensed operators should leverage this new landscape to highlight their legitimacy and compliance, potentially using it as a marketing tool to differentiate from less scrupulous competitors in the eyes of discerning clients.

Read more at Service Industry News

The Hidden Hazards of Hot Water: Ensuring Spa Safety

Despite their clear appearance, hot tubs and spas can harbor a host of contaminants, posing health risks if not properly managed. Service Industry News highlights the importance of rigorous sanitation protocols to prevent issues like biofilm buildup. As warmer water accelerates disinfectant decay, professionals are encouraged to adopt secondary sanitation systems such as ozone and UV treatments. This piece is crucial for service providers focused on maintaining high safety standards, ensuring customer trust, and avoiding liability issues. With growing consumer awareness, these practices could become standard expectations in the industry.

Read more at Service Industry News

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Florida's Iguana Problem: A New Challenge for Pool Maintenance

The increasing presence of iguanas in Florida pools presents unique challenges for service professionals, as these reptiles can introduce health risks like salmonella infections. Highlighted by a recent case in Pompano Beach, the issue underscores the need for innovative solutions and potentially new service offerings such as professional iguana removal. While not every technician will encounter this problem, those operating in affected areas must stay informed and prepared. This evolving situation could lead to niche opportunities within the pool service market, emphasizing the importance of adaptability in business operations.

Read more at Service Industry News

AquatiCare™ Proactive Maintenance: Enhancing Operational Efficiency

Landmark Aquatic's AquatiCare™ program emphasizes a proactive approach to pool maintenance, offering customizable plans tailored to individual facility needs. By focusing on preventative measures, this program aims to ensure safe water and reliable systems while minimizing downtime. This initiative aligns with a broader industry movement towards efficiency and customer satisfaction, particularly as consumers increasingly value seamless and uninterrupted service. For pool service professionals, adopting similar proactive methodologies can lead to improved client retention and operational excellence.

Read more at Pool Magazine

Industry Gatherings: Countdown to the Pool & Spa Show

The upcoming 45th Annual Pool & Spa Show in Atlantic City promises unparalleled educational and networking opportunities for pool service professionals. Taking place from January 27-29, 2026, this event is an invaluable platform for gaining insights and fostering connections within the industry. With a focus on emerging trends and technologies, attendees can expect to leave with actionable strategies to enhance their business operations. For those committed to staying at the forefront of industry developments, this show is a must-attend event, offering both knowledge and community engagement.

Read more at Service Industry News

Pool Permit Pulse

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December 2025

Key Markets

Market Daily Daily Chg Wkly Chg
Austin, TX 8 -2 -40
Chicago, IL 2 -2 -9
San Francisco, CA 4 +3 -15
Marin County, CA 1 +1 -7
Las Vegas, NV 2 +1 -74
Corona, CA 0 -1 +1

Data from municipal open data portals. Totals reflect partial market coverage.