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Skimmer Adds Hal Denbar to Board, CERTUS Pest Acquires National Pool Partners, Fluidra's Commitment to Water Safety

Parker Conley Parker Conley • January 29, 2026
Pool Brief - jan-29-2026

Hal Denbar Joins Skimmer's Board: Strategic Vision for Service Innovation

Skimmer's appointment of Hal Denbar to its board of directors is a move that signals the company's intent to fortify its strategic direction and innovation. With Denbar's extensive experience in the pool service sector, his addition is expected to bolster Skimmer's efforts in refining service technology and market reach. As Skimmer continues to expand its platform, Denbar's insights could be pivotal in navigating the challenges of a digital-first approach in pool maintenance. For industry professionals, this development is worth noting as it may set new standards for service efficiency and customer engagement. Companies seeking to enhance their technological edge should pay close attention to Skimmer's next steps.

Read more at PoolPro Magazine

CERTUS Pest's Acquisition of National Pool Partners: A Convergence of Industries

The acquisition of National Pool Partners by CERTUS Pest underscores a growing trend of cross-industry consolidation. This strategic move integrates pest control and pool services, potentially reshaping service offerings and competitive dynamics. The acquisition hints at a future where comprehensive home maintenance solutions become the norm, appealing to homeowners seeking streamlined services. While the immediate impact on the pool service industry may seem minimal, companies should monitor how this merger influences pricing and service bundles. This piece offers valuable insights for businesses considering diversification or partnerships to enhance their competitive edge.

Read more at PoolPro Magazine

Fluidra's $100,000 Donation to Step Into Swim: A Lifesaving Commitment

For the fifth consecutive year, Fluidra has donated $100,000 to the Step Into Swim initiative, reinforcing its dedication to water safety and education. This commitment not only promotes swimming as a vital life skill but also encourages pool service professionals to engage in community outreach. Fluidra's sustained support highlights the importance of corporate social responsibility in building brand loyalty and community trust. This is an exemplary case for businesses aiming to enhance their public image while contributing positively to societal needs. Pool companies looking to strengthen their community ties might consider similar initiatives.

Read more at PHTA

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PHTA's ProAdvantage Insurance Program: A Safety Net for Pool Professionals

The Pool & Hot Tub Alliance's launch of the ProAdvantage insurance program is a commendable step toward providing tailored coverage for pool industry professionals. Partnering with HUB International, this initiative offers property and casualty insurance solutions that cater to both large and small businesses. While the specifics of the coverage might be more relevant to those directly managing business risks, the program represents an important resource for industry stakeholders. It underscores a growing trend of industry associations offering more robust support systems for their members. If you're managing a pool business, this is worth exploring to ensure comprehensive risk management.

Read more at PoolPro Magazine

Reflections on Industry Evolution: Adapt or Perish

In "Rolling with the Changes," Robert Foutz Jr.'s reflection on four decades in the pool industry serves as a poignant reminder of the necessity for adaptability. His insights into the evolution of technology and practices emphasize that ongoing education and flexibility are crucial for thriving in an ever-changing market. While the piece may not offer groundbreaking revelations, it provides a comforting narrative for those experiencing the rapid shifts in industry standards. For seasoned professionals and newcomers alike, embracing change remains a timeless strategy for success.

Read more at WaterShapes

HornerXpress Promotes Gretchen Knaebel-Ross: Leadership Dynamics

The promotion of Gretchen Knaebel-Ross to Vice President at HornerXpress Worldwide marks a significant leadership transition. While such internal changes are not uncommon, they often herald new strategic directions. For those working closely with HornerXpress, this shift could imply forthcoming adjustments in business operations or partnerships. However, for those outside the company's direct influence, this might be more of a footnote in the broader industry narrative.

Read more at PoolPro Magazine

Urban Parks and Water Features: A New Era of Community Engagement

Urban parks, like Gatton Park in Lexington, KY, are setting new standards for multifunctional community spaces. With thoughtfully designed water features, these parks are not just about leisure but also ecological restoration and cultural reflection. This trend highlights the increasing importance of integrating natural elements into urban planning. While fascinating, unless you're involved in urban landscaping or municipal planning, this article might not hold immediate relevance. However, it illustrates a broader shift towards sustainability and community-centric design that could inspire future pool and landscape projects. This week's developments reveal an industry at the intersection of innovation, community engagement, and strategic adaptation. As companies like Skimmer and CERTUS Pest reshape service paradigms, others like Fluidra and PHTA continue to champion safety and support. For pool service professionals, staying informed and adaptable is more crucial than ever.

Read more at WaterShapes