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Consumer Financing in Pool Services, Easton's Expansion in Connecticut, Landmark's Strategic Acquisition

Parker Conley Parker Conley • January 9, 2026
Pool Brief - jan-9-2026

Skimmer and Sunbit's Financing Partnership: A New Frontier for Pool Pros

Skimmer's partnership with Sunbit marks a significant leap in consumer financing for pool service professionals. By integrating Sunbit's technology, pool pros can now offer financing options that ease financial barriers for homeowners, potentially increasing job closures. "This partnership not only empowers pool service businesses to expand their customer base, but it also democratizes access to premium pool services," noted a Skimmer executive. For pool service businesses looking to boost sales, this collaboration offers a tangible way to enhance customer affordability and satisfaction. This initiative is worth a closer look for industry professionals interested in leveraging financial tools to drive growth.

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Easton Select Group's Acquisition of Blue Wave Pool Service: Strengthening the Northeastern Presence

Easton Select Group's acquisition of Blue Wave Pool Service and Supplies is a strategic maneuver to solidify its presence in the Northeast, particularly in Connecticut. This acquisition not only broadens Easton's portfolio but also positions it to better cater to both residential and commercial clients in the region. The move is indicative of a growing trend where large pool service companies are expanding through acquisitions to capture regional markets. For competitors and smaller businesses, this could signal a more competitive landscape where consolidation is key to maintaining market relevance.

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Landmark Aquatic's Expansion with CEM Aquatics: A Strategic Move in Commercial Services

Landmark Aquatic's acquisition of CEM Aquatics enhances its capabilities in the commercial aquatics sector. With CEM's 45-year legacy, Landmark is poised to offer comprehensive services in design, build, renovation, and maintenance nationwide. "This acquisition is a testament to our commitment to providing unparalleled service in the commercial aquatics space," a Landmark representative stated. This is a significant development for those in the commercial sector, as it may set a precedent for future mergers and acquisitions aimed at enhancing service offerings and customer value.

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Rising Material Costs: Silver and Copper's Impact on Pool Pricing

The surge in silver and copper prices is likely to translate into increased costs for pool products and services. While this piece offers little beyond the headline, it serves as a crucial reminder for pool service professionals to evaluate and adjust their pricing strategies accordingly. Staying ahead of cost fluctuations will be vital for maintaining profitability amidst rising material expenses.

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PHTA's Strategic Partnership with Aiper: A Boost for Industry Education

The Pool & Hot Tub Alliance's new partnership with Aiper aims to bolster educational and advocacy efforts within the pool industry. Although the article is largely promotional, the collaboration is noteworthy for pool professionals interested in accessing enhanced resources and support. This partnership may provide valuable tools for those looking to stay informed and competitive in the evolving market landscape.

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Pebble Technology's New Glass Tile: Expanding Design Possibilities

Pebble Technology International's introduction of PebbleTec Glass Tile adds a new dimension to pool aesthetics. These glass tiles offer pool service professionals new design options that can appeal to clients seeking innovative and visually appealing finishes. For those involved in luxury pool installations, this product announcement could enhance service offerings and attract discerning clientele.

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DocuSign Integration in Pool Service Software: Streamlining Operations

RB Retail & Service Solutions' integration of DocuSign into its software platform presents a streamlined solution for managing electronic documents. While the article provides a straightforward update, the implications for operational efficiency are significant. Pool service companies can benefit from reduced paperwork and improved contract management, making this a worthwhile integration for those looking to modernize their operations.

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Team Horner's Leadership Transition: Navigating Change

With Mike Dooley stepping in as CEO, Team Horner undergoes a pivotal leadership transition. As Bill Kent assumes the role of chairman, the company's strategic direction may shift, impacting service operations and long-term initiatives. This change is particularly relevant for stakeholders and partners who must adapt to new leadership dynamics that could influence business strategies.

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