POOLCORP Anniversary, Sol+Guard Gen2, Internet of Water
This week's highlights underscore the pool industry's ongoing transformation through strategic mergers, innovative product launches, and technological advancements aimed at sustainability.
POOLCORP Celebrates 45 Years with Record Growth
POOLCORP marks its 45th anniversary, having grown from a small California distributor to the world's largest wholesale distributor of swimming pool supplies, equipment, and related products. The company now operates 439 sales centers in 13 countries, serving approximately 125,000 customers annually. This milestone reflects the tremendous growth potential still present in the pool industry. POOLCORP's journey from regional player to global leader demonstrates the scalability of well-executed distribution strategies in our market. Their success story provides valuable insights for smaller distributors and manufacturers looking to expand their market presence.
CoverSafe Introduces Sol+Guard Gen2
CoverSafe's launch of Sol+Guard Gen2 represents a significant advancement in pool cover technology, featuring improved material durability and enhanced UV resistance. The new generation product addresses common failure points identified in field testing of the original Sol+Guard line. Early adopter feedback suggests a 30% improvement in lifespan under extreme weather conditions. For pool service professionals, this means fewer warranty claims and improved customer satisfaction. The product's enhanced features could justify premium pricing in markets where extreme weather is common.
Internet of Water Summit Highlights Digital Transformation
The 2025 Internet of Water Summit brought together industry leaders to discuss the integration of IoT technology in pool and spa management. Key presentations focused on predictive maintenance algorithms that can reduce service calls by up to 40%. Attendees learned about new sensor technologies that provide real-time water chemistry data to both service providers and pool owners. This digital transformation is reshaping service business models, with subscription-based monitoring services showing strong growth potential. Service companies that embrace these technologies report increased customer retention and improved profit margins.
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Learn MoreFluidra Acquires Smart Pool Technology Startup
Fluidra's acquisition of AquaIntel, a startup specializing in AI-driven pool maintenance systems, signals the industry's continued push toward automation. The $45 million deal includes AquaIntel's patent portfolio covering predictive chemical dosing algorithms. This acquisition positions Fluidra to compete more effectively in the growing smart pool segment. Industry analysts predict this could trigger additional M&A activity as established companies seek to acquire innovative technology platforms. For independent service companies, these developments may create new partnership opportunities with tech-forward manufacturers.
New Study Links Pool Ownership to Property Values
A comprehensive study by the National Association of Realtors found that homes with pools command an average premium of 7.7% in markets with warm climates year-round. The research analyzed 50,000 home sales across 15 states over the past three years. Interestingly, the premium increases to 11.2% for homes with recently renovated pools featuring modern equipment. This data provides powerful ammunition for service companies and renovators when discussing project ROI with clients. The findings could help justify higher-end equipment upgrades and comprehensive renovation projects.
California Proposes Stricter Water Conservation Rules
California's State Water Resources Control Board has proposed new regulations that would require all new pools to include water-saving features by 2027. The proposed rules mandate variable-speed pumps, automated covers, and leak detection systems for new construction. Existing pools would have until 2030 to retrofit with at least one water-conservation measure. Industry groups are mobilizing to ensure the regulations remain practical and achievable. Service professionals should begin educating customers about these potential requirements and positioning water-saving upgrades as proactive compliance measures.
Labor Shortage Drives Wage Growth in Pool Service
The ongoing technician shortage has pushed average hourly wages for experienced pool service technicians up 18% year-over-year, according to industry recruitment firm AquaTalent. Starting wages for entry-level positions have increased even more dramatically, up 23% in competitive markets. Companies are responding with enhanced training programs, signing bonuses, and clear career progression paths. Some firms report success with apprenticeship programs partnering with local technical schools. The wage pressure is forcing service companies to improve operational efficiency and consider price increases to maintain margins.